2023 - 2025
Impresa | Prata da Casa
Innovation
Culture
Challenges
Media needs innovation, and one of its strongest drivers can come from within. With that in mind, Grupo Impresa challenged its people to develop new ideas, from fresh content formats to tech solutions that reinvent how they connect with their audiences.
New ideas, from fresh content formats to tech solutions
Amplification
'Prata da Casa' intrapreneurship program, held in 2024 and 2025, progressed from idea to concept and then to a pilot. It featured five categories: internal productivity, digital, brand competitiveness, consumer, and out-of-the-box solutions.
Impact
22 accelerated ideas
7 incubated projects
6 pilot projects
Over 200 participants
WHATWEDO
2023 - 2025
Impresa | Prata da Casa
Innovation
Culture
Challenges
Media needs innovation, and one of its strongest drivers can come from within. With that in mind, Grupo Impresa challenged its people to develop new ideas, from fresh content formats to tech solutions that reinvent how they connect with their audiences.
New ideas, from fresh content formats to tech solutions
Amplification
'Prata da Casa' intrapreneurship program, held in 2024 and 2025, progressed from idea to concept and then to a pilot. It featured five categories: internal productivity, digital, brand competitiveness, consumer, and out-of-the-box solutions.
Impact
22 accelerated ideas
7 incubated projects
6 pilot projects
Over 200 participants
WHATWEDO
2023 - 2025
Impresa | Prata da Casa
Innovation
Culture
Challenges
Media needs innovation, and one of its strongest drivers can come from within. With that in mind, Grupo Impresa challenged its people to develop new ideas, from fresh content formats to tech solutions that reinvent how they connect with their audiences.
New ideas, from fresh content formats to tech solutions
Amplification
'Prata da Casa' intrapreneurship program, held in 2024 and 2025, progressed from idea to concept and then to a pilot. It featured five categories: internal productivity, digital, brand competitiveness, consumer, and out-of-the-box solutions.
Impact
22 accelerated ideas
7 incubated projects
6 pilot projects
Over 200 participants